SEO Services: Humble Beginnings of Optimization

Who isn't familiar with Google, Bing and Yahoo nowadays? The iconic phrase “Google it” is now a slang for “look for it”. People can now say, “You can Google me to find me”. Funny how it all turned out after nearly 2 decades of search engine optimization, people can now find the hottest places, famous people, biggest buys, latest trends and viral worthy videos. We have become a search engine optimized generation. Have you ever wondered how a video could turn viral in a day or how a small kid with a big voice could become an instant celebrity overnight? Simple. SEO strategy.

When was the term “search engine optimization first used” anyway? Research says that the term was probably first used in 1997, this was confirmed by a leading industry analyst named Danny Sullivan. In record, Multimedia Marketing Group represented by John Audette was the first documented webpage to use the term search engine optimization. Dated August of 1997, this was a documented web page from the MMG site and the rest is history.

Back in the days, page rankings and spider crawls could be manipulated by dodgy webmasters through keyword density. Those days are long gone. The days of old pertaining to search engine optimization started in the mid-1990s, with the simple requirement of having webmasters and content providers submit a simple address of a page, or URL, to various search engines. The next step would be for the search engine to find the page or “spider crawl” and extract links to other pages then return the information to the webpage for indexing. 

The process entails the following:

1. Search engine downloads a page

2. Search engine stores the page on the server

3. Indexer program extracts various information about the page

4. Indexer extracts specific keywords

5. Indexer extracts all links

6. Scheduler assigns crawling at a later date.

Google came into view when it was founded by industry shakers page and bring back in 1998. The simple no fuss design became a hit to the growing number of Internet users’ world-wide. The loyal following grew into its present day greatness today. Factors embedded in its system like page rank and hyperlink analysis enabled Google to avoid the abusive search engine manipulation experienced by its early counterparts. This led SEO marketers to take matters into their own hands to study the new system they were up against. The practitioners studied the different approaches to maximize search engine optimization and shared their personal or popular opinion to their SEO colleagues. Their goal was to provide better understanding of how search engines work and how it could be used to enhance marketing strategies in the SEO platform.

Logo Tips That Can Make You Stop, Look and Listen

For as long as I can remember Cola-Cola has been cherry red and Pepsi Cola has been bubblegum blue. Mixing them together or interchanging them would cause chaos wouldn't it? Exactly my point! No, they shouldn't, brand recognition is also color association.

Through decades a logo will live, the best ones live forever. So make sure to consult an expert in the creation of your company logo. The easier a logo can be retained in the mind of an online shopper, the better. Logos greatly affect the trending and flow of positive effect on a business. Hence, it determines the online business success.

Here are some basic tips on how to make your logo for internet marketing memorable and lasting:

1. A logo should be unique. It should give meaning to the company and the industry it represents. One common mistake of small to medium businesses is using clip-art in creating the logo. This makes it hard to transfer on various mediums needed for marketing the brand. It should convey a unified stand to its mission-vision and ideals, whether it is trust, efficiency, respectability or proficiency.

2. Associate happy, memorable, eye-catching colors in your logo to match the image your company wants to portra

y. Red is bold confidence, whereas, Green is balance and calm. A logo color combination can work well depending on your target audience.

3. Symbolism is a good way to go. Include important ideals your company needs to convey in the visual imagery you are trying to create through the logo. Make sure it is easy to comprehend and nothing too bizarre nor complicated. The easier to catch the message of your logo, the better.

4. Font should be readable with a simple graphics if needed. You would want to have a logo that goes well with the layout of your company website and theme colors.

5. Simple is classy. Unpretentious non-threatening logos are the best. Putting in too much together will convey chaos, avoid complications. Since logos define the identity of a business. Logos must help sell the products and services.

Invest on your online business logo.  It should convey quality, professionalism and stability. It is the major representation of your brand which is essential in making or breaking your SEO marketing strategy. Often clients would choose a company according to its logo. A logo, to its target market, provides vital information that allows customers to identify its core brand products and services. Lego for example, with its yellow and black logo colors remind us of our childhood, a classic example of how it can last through ages, the magic of brand recognition and color association.

Logos and How it is Critical to Online Business Success

Logos. Gone are the days where businesses go by with just names found on the local telephone directory. All print. Black and White. None threatening. The 21st century race to brand recognition has evolved to a whole new level with the help of search engine optimization, digital marketing and social media technology. Your company logo is important, especially for internet marketing. It is the biggest asset a company has in maintaining public following.

Notice in Facebook, the ad is simply the company logo itself. Why? Marketers have learned from traditional strategic marketing how important branding is. No matter where you go, far and wide, from roadside billboards to your mobile phone ads, from online clothing line catalogs to freelance work opportunities, logos define the identity of a business. Logos help sell the products and services.

Platforms like LinkedIn, Twitter and Facebook capitalize on reaching its customer base and to

provide the current brand-conscious society tips on who to trust, where to buy, what to watch out for, what’s hot, what’s not and where to get the best service a mouse click away.

Keeping the masses from looking elsewhere and ensuring continuous patronage of a brand begins with recognition. With all these said, we can now talk about how critical logos are to online businesses. A logo must represent everything about a company, its ideals, its credibility, its stability, its style and the market it caters to, the business services it offers, the products it represents and the immediate way it can be differentiated from its competitors.

In this race to retain recognition on the information super highway, a company must have something to represent it by. It must have a strategic marketing edge. Hence, the company’s most important asset is its logo. Online businesses have a need to define their image, instead of a physical address like in the days of ol’we used to find on the yellow page directory book, through substitution of a logo, we now have visible image a company can use for people to associate it to.

Investing on the perfect business logo to represent your company has to be well planned and thought off. It will help clarify to the masses that your unique selling point (USP) has no substitute. It is should relay to the followers or valued customers the story of your brand, how the company evolved to what it is today. The logo places a company on a more personal level with its target market. Through the evolution of social media platforms like Twitter, Google, Bing, Facebook, LinkedIn among others, a company logo will remain to be the umbrella of all marketing strategies a company can use to keep close contact of its target market through the ages.