SEO Services: Humble Beginnings of Optimization

Who isn't familiar with Google, Bing and Yahoo nowadays? The iconic phrase “Google it” is now a slang for “look for it”. People can now say, “You can Google me to find me”. Funny how it all turned out after nearly 2 decades of search engine optimization, people can now find the hottest places, famous people, biggest buys, latest trends and viral worthy videos. We have become a search engine optimized generation. Have you ever wondered how a video could turn viral in a day or how a small kid with a big voice could become an instant celebrity overnight? Simple. SEO strategy.

When was the term “search engine optimization first used” anyway? Research says that the term was probably first used in 1997, this was confirmed by a leading industry analyst named Danny Sullivan. In record, Multimedia Marketing Group represented by John Audette was the first documented webpage to use the term search engine optimization. Dated August of 1997, this was a documented web page from the MMG site and the rest is history.

Back in the days, page rankings and spider crawls could be manipulated by dodgy webmasters through keyword density. Those days are long gone. The days of old pertaining to search engine optimization started in the mid-1990s, with the simple requirement of having webmasters and content providers submit a simple address of a page, or URL, to various search engines. The next step would be for the search engine to find the page or “spider crawl” and extract links to other pages then return the information to the webpage for indexing. 

The process entails the following:

1. Search engine downloads a page

2. Search engine stores the page on the server

3. Indexer program extracts various information about the page

4. Indexer extracts specific keywords

5. Indexer extracts all links

6. Scheduler assigns crawling at a later date.

Google came into view when it was founded by industry shakers page and bring back in 1998. The simple no fuss design became a hit to the growing number of Internet users’ world-wide. The loyal following grew into its present day greatness today. Factors embedded in its system like page rank and hyperlink analysis enabled Google to avoid the abusive search engine manipulation experienced by its early counterparts. This led SEO marketers to take matters into their own hands to study the new system they were up against. The practitioners studied the different approaches to maximize search engine optimization and shared their personal or popular opinion to their SEO colleagues. Their goal was to provide better understanding of how search engines work and how it could be used to enhance marketing strategies in the SEO platform.